Professor Geoffrey Turnovsky on his Interview with The History of Literature Podcast
This week on the blog, we’re highlighting a recent interview of UW Textual Studies Co-Director, Geoffrey Turnovksy. Featured on The History of Literature Podcast, Dr. Turnovsky and the show’s host, Jacke Wilson, discussed his latest book publication from Stanford University Press: Reading Typographically: Immersed in Print in Early Modern France. The book questions the notion of immersion that accompanies the activity of reading in print and interrogates modern anxieties over the “disordered” and “distracted” conceptions of reading in the digital age. In the episode, Dr. Turnovsky and Jacke Wilson dive into the historical roots of “losing oneself in a book” and explore the way in which print-based reading became associated with particular psychological, moral, and educational benefits against the backdrop of modern day digital media consumption.
Read on to find out more about Dr. Turnovsky’s work, his experience recording the podcast, and his plans for future research, and listen to the episode, no. 639 “Immersed in Print (with Geoffrey Turnovsky) | My Last Book with Liz Rosenberg.”
Getting Lost in Books: Print Immersion, Digital Distraction, and Histories of Reading
Throughout the podcast episode, Dr. Turnovsky and Jacke Wilson discuss Reading Typographically, which examines the modern day assumptions that accompany print-based reading—namely, the immersive feeling of being “lost in a book.” Going back to seventeenth- and eighteenth-century France, Dr. Turnovsky explores how we came to see the printed book as the special vehicle through which this kind of experience is made possible. What he finds is that the technological evolution of the book and the development of fictional genres during the period, such as the novel, actually facilitated this kind of reading style. During its emergence over these two centuries, print-based reading became strongly associated with this immersive-style reading, despite encompassing a far more diverse set of practices in actuality.
Discussing this with Jacke Wilson, Dr. Turnovsky recounts how he uncovered a variety of historical reading practices that involved a wider range of modalities, some of which include the same kind of scanning and discontinuity that have come to define contemporary perceptions of reading digitally. For example, as the codex supplanted the scroll as the technological format of reading, its system of bound pages made random-access content available. The adoption of a paginated system versus a single long sheet meant that flipping through a book was now possible, facilitating a discontinuous style of reading.

“By book, I mean what we call a codex, which is the form of the book as we understand it today—a series of pages that are bound together and enclosed in a cover. We tend to think of it as something that you read linearly, page by page. But, historically, it was primarily read discontinuously. The codex was introduced in late antiquity, supplanting the scroll that was, at that time, the dominant reading technology. What it permitted to readers, which the scroll did not, was easily jumping back and forth within a text. So, really not a very immersive way to interact with a text at all. In fact, most representations of reading up through the seventeenth or eighteenth century show people surrounded by stacks of books, particularly with bookmarks in them. This suggests that these people were not “losing themselves in a book,” but were jumping from one book to another and jumping from one part of a book to another. In other words, they were reading very discontinuously. So, part of the story of Reading Typographically is the replacement of that model of reading with a very different model of reading, which is to say the model of reading we would now think of as associated with the printed book—linear reading.”
A Digital Moral Panic
In the centuries since immersive reading’s development, the idea of losing oneself in a book has continued to hold strong cultural associations with printed texts, especially (and more-often-than-not implicitly) with fictional texts. Today, this kind of reading is often connected to certain psychological and moral benefits that, in recent years with the advent of immersive digital environments like Tiktok and other social media platforms, has come to be seen as a positive pastime in contrast to those which take place on screens and which are viewed as overwhelmingly negative.
However, as Dr. Turnovsky and Jacke Wilson discuss, when immersive print reading emerged in the seventeenth and eighteenth centuries, it entailed a similar moral panic:
“Today, you get almost entirely positive representations of “losing yourself” in a novel and connecting emotionally with characters, but that was not the case in the eighteenth century when there was much more suspicion about it. It was seen to lead to immorality, to distract people from more worthwhile activities. The moral consensus we have today around immersive reading was not at all clear in the eighteenth century. It evolved over time.”
As Dr. Turnovsky explains during the course of the podcast episode, Reading Typographically, tries to explore this history in tandem with the developing material format of the book. As he sees it, the standardization and mass production of the book as a physical object during the seventeenth and eighteenth centuries was essential in creating the conditions for this immersive reading experience. Connecting commentary on typeface design from the printing industry and readers’ first-hand accounts, Dr. Turnovsky shows how typographical trends in the seventeenth and eighteenth centuries—intended to make reading easier and the text less noticeable—link up with new conceptualizations of the printed book as readers shifted to view texts less as physical objects and more as windows onto fictional worlds.
Historical Perspectives on Digital Technologies
Ultimately, Reading Typographically is a historical exploration of this long-standing idea about print-based reading that has, in today’s world, been put in contrast to digital reading. As Dr. Turnovsky’s interview touches upon, historical analogues abound for our modern digital technologies and their public perception. This is something that Dr. Turnovsky’s scholarship explores and it is something he’s bringing to his work with the UW Textual Studies Program.

In fall 2024, Dr. Turnovsky along with Dr. Richard Watts, taught the inaugural session of their course, TXTDS 221 – Artificial Intelligence and Human Creativity in Historical Perspective. The course considered the implications of new generative AI tools on notions of human creativity, originality, and authorship—concepts that have always been shaped by the evolution of text technologies, including print. Like Dr. Turnovsky’s work in Reading Typographically, the course situated its questions surrounding AI in broad historical perspective, looking at writing tools, such as the printing press and keyboards, and technologies of automation, like spell-checkers, as it considered the ways AI and the conversations surrounding it both represent something new and simultaneously grow out of certain historical continuities.
This course is part of Dr. Turnovsky’s interest in the rhetoric surrounding modern technologies. Often, as he says, digitization rhetoric is invested in narratives of discontinuity, or breaks from the past. However, what his research and teaching investigate is the legitimacy of this perspective. Putting technologies like AI in historical perspective, Dr. Turnovsky considers their continuities with past technologies of reading and writing in order to explore how such prehistories shape our perception of emerging technologies and influence what they eventually become.
During Autumn 2025, students interested in the prehistory of artificial intelligence and other digital technologies can sign up for the second session of TXTDS 221 – Artificial Intelligence and Human Creativity in Historical Perspective, and can check out other TXTDS courses on offer for the AY2025-26 which explore the history, present, and future of texts. Don’t forget to explore our Textual Studies and Digital Humanities undergraduate minor, as well as the Graduate Certificate in Textual and Digital Studies. Questions about the TXTDS program, upcoming courses, and all other inquiries can be directed to text@uw.edu.
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